Case Study
The Spanish Tourist Office

Spain is one of the major tourist destinations in the UK market attracting an average of 12 million British visitors annually. The Spanish Tourist Office (STO) is the UK representative office of Turespana, the official government tourism promotional organisation. As a result of Spain's market-leading position there is a huge public demand for tourism information and literature placed upon the STO. This relentless demand for information forced the STO to look beyond its own resources to try and find a better solution to the problem of supply and demand.

Inform Communications plc won the subsequent tendering process for operating a 24-hour multi-channel consumer enquiry and brochure request/ distribution service.

Inform Communications set up an automated, interactive, telephone information service and a website brochure request service which result in the successful distribution of hundreds of thousands of tourism brochures to the UK general public every year. This includes building and maintaining a powerful, dynamic database of up-to-date information and capturing all brochure requests to a marketing database, fulfilling the order, and maintaining brochure stocks to meet the demand.

Following two years of highly successful, reliable service and a new tender process, Inform was awarded a renewed two-year contract in August 2002.